Mowi’s new French smoked salmon factory "will offer the best conditions in terms of control over raw material, supply chain, processing and short distribution channels, which are essential elements to offer the French market competitive products," Fabrice Barreau, Mowi’s Western Europe Managing Director told IntraFish. "We see a marked evolution in the French market for smoked salmon towards trading up -- there is an increasing consumer demand for quality products, traceability and transparency," said Barreau. Mowi will replace its Kritsen processing factory in