Rewe, Edeka, Kaufland, Globus, Real, Kaisers Tengelmann -- the list of retailers selling Germany's fastest-growing frozen fish and seafood brand is a long one.
It's not Iglo, it's not Costa, it's a company by the name of followfish, the brainchild brand of followfood, which up until 2015 operated as fish & more GmbH.
Followfish's catch? The brand is 100-percent organic, 100-percent sustainable, its products 100-percent traceable and its supply chain 100-percent transparent.
The journey wasn't an easy one, Jürg Knoll, CEO at the company, told IntraFish.
When