Legal Sea Foods CEO Roger Berkowitz announced his fake "run" for president earlier this spring and he's back at it with a brand-new television spot, which begins airing this week in the Boston area.

Buoyed by the catchphrase "feel the Berk," one of the commercials begins with Donald Trump holding up his hands and the voiceover saying "Some candidates argue about the size of their hands. Not Roger Berkowitz."

The faux presidential campaign ads will run throughout the political conventions.  The ads were created by Legal's long-time advertising agency, DeVito/Verdi.