The United States and the European Union are the most interesting markets for Korea's national K-Fish brand right now, Seung Ho Choi, assistant manager export department at the Korea Fishery Trade Association, told IntraFish.
More than 100 South Korean companies are now allowed to sell their products under the brand, but the requirements are strict: Companies need to be "qualified" and they will get audited. They need to hold certain certifications, change their product packages and put the K-Fish logo on their packs.
