E-commerce for fresh groceries is on the rise and while its development is still slow -- and operators are far from working profitably -- it’s a trend that’s not going to go away.
Food producers, including seafood, need to be prepared for this next generation of shoppers, Dominik Große Holtforth of the E-Commerce Institute Cologne, Germany, told the audience at the salmon@baader event in Lübeck, Germany, Thursday last week.
For the moment, classic distribution channels are still dominating but the online share is increasing.
