'If you promote yourself as everything, consumers don't remember anything,' says pollock marketer

Unified messaging that focuses on the product versus the form will drive demand, GAPP's CEO said.

Fishpeople is using GAPP funding for its line of meal kits as part of a campaign to establish the Alaska pollock brand.
Fishpeople is using GAPP funding for its line of meal kits as part of a campaign to establish the Alaska pollock brand.Foto: FIshpeople
Published 11 April 2019, 12:41Updated 11 April 2019, 12:46