How is pollock clawing its way back with UK supermarket shoppers?

The cheaper whitefish alternative is viciously fighting to regain market share from its more expensive peers, cod and haddock.

The difference in price per kilo for cod, haddock and pollock is sizeable.
The difference in price per kilo for cod, haddock and pollock is sizeable.Shutterstock
Published 1 February 2019, 09:11Updated 1 February 2019, 13:28