With Lent on the horizon, Gorton's Seafood is bringing back its male mermaids—or "mer-bros"—as it rides a wave of momentum in the revitalized frozen-food category, reports AdAge.
The brand debuted the mer-bros last year as part of new cast of characters in a move to update its look and attract younger customers.
This year, there are new “mer-bros” who are a bit less bro-y and more in touch with their emotions. Poseidon has returned as well, but the castaway isn't back, at least for now, the magazine reports.
