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Its new fish sticks are larger and made with whole fillets rather than minced, another attribute meant to appeal to people looking for higher quality products. Photo: Gorton's

Gorton's Seafood launches Lenten ad campaign

Gorton's increased ad spending by 29 percent from the first half of 2017 to the first half of 2018, magazine reports.

11 February 2019 13:50 GMT Updated 11 February 2019 13:50 GMT

By IntraFish Media

With Lent on the horizon, Gorton's Seafood is bringing back its male mermaids—or "mer-bros" —as it rides a wave of momentum in the

Marketplace

Gorton's Seafood launches Lenten ad campaign