Kiki Wang, Sapmer Country Manager for China. Photo: LinkedIn

Vertically integrated French tuna giant Sapmer is taking its place in China's booming e-commerce market with a flagship store on JD.com.

"Business in China is very dynamic and growing fast," Sapmer Country Manager for China Kiki Wang told IntraFish. "The digital world can be cited for this evolution, as customer habits move digital."

The Sapmer flagship store on JD.com is a way for the French brand to increase brand awareness in the country with high rates of seafood consumption, Wang said.