Marketplace

Chile launching Patagonia-focused branding in US market

Goal is to get consumers to associate Chilean salmon with pristine Patagonia environment.

The pristine Patagonia is at the center of a new campaign to educate US consumers about Chile's salmon farming industry.
The pristine Patagonia is at the center of a new campaign to educate US consumers about Chile's salmon farming industry.Foto: Shutterstock
Published 8 March 2019, 08:56Updated 11 March 2019, 12:38