Salmon feed giant Cargill Aqua Nutrition, in collaboration with the Chilean government’s Production Development Corporation (Corfo) and Chilean news site Salmon Expert, launched a national campaign to raise awareness of the salmon industry and its impact in the country’s economy.
The campaign, “Salmon Chileno. Parte de Todos,” consists of a number of messages, including environmental impact and farming methods, that will be delivered through social media, point-of-sale promotions and other platforms aiming to engage with communities and increase the consumer’s understanding of the sector.
