Fish is "trending” and the possibilities are endless for the category, according to André van Velzen, senior buyer for Superunie, a Dutch wholesale purchasing cooperative for 14 independent supermarket companies in the Netherlands.
Van Velzen told IntraFish he has been at Superunie for the past 15 years, before which he was in the same position at Aldi Netherlands, and is responsible for buying all fresh fish products for Superunie.
The 14 supermarket companies that form part of Superunie are made up of multiple formulas including brand licensing franchises, and in total Superunie supplies more than 1,800 stores and has a Dutch market share of about 30 percent.
