US seafood supplier Blue Star Foods said Wednesday it will debut new premium seafood products this year in foodservice and retail. To help expand the company's branding, Blue Star appointed Jacob Valleau as the new business development manager.
Valleau was previously with High Liner Foods' Rubicon Resources.
"We are generating greater awareness of FIP within Blue Swimming Crab, quality vs. price and innovating the premium seafood category," said National Director of Marketing Max Christenson. "Jacob is a millennial, his thought process within responsible seafood meshes very well with what we have set out to do."
