This year marked the one-year anniversary of Blue Star's traceability app, whose "scan on demand" QR code traces the crab meat to its source.

"Millenials definitely want to know where their seafood comes from," said 24-year-old Jacob Valleau, new business development manager at Blue Star.

Jacob Valleau is helping roll out products to a younger generation. Photo: Blue Star

"It's an exciting time to be at Blue Star," said Valleau, who is the company's second millenial hire this year, following Josette Emlen Genio.