Belgian, Dutch retailers to push ASC, MSC products during 'Think Fish Week'

Belgian and Dutch supermarkets will promote Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC)-certified seafood during the Think Fish Week.

From Sept. 26 to Oct. 2, supermarkets, suppliers, foodservice companies, and brands will encourage their customers to choose ASC and MSC certified fish.

The joint initiative of ASC, MSC and the World Wide Fund for Nature (WWF) is held annually to inspire consumers to choose fish with the ASC and MSC label.

Sales of certified products in The Netherlands in particular have been on the rise, ASC said.