US seafood restaurant chain Captain D's on Monday launched its Ultimate Shrimp Feast promotion.

The shrimp feast, which runs through July 14, comes at a time of low prices in the global shrimp market.

"We have a pipeline of LTOs (limited time offers), and our marketing team uses our guest insights to determine which line ups to use and when, but, of course, supply chain expertise is always used prior to setting up the promotional calendar, Janet Duckham, chief supply chain officer at Captain D's, told IntraFish.