Earlier this year retail giant Asda updated its commitment to the Ocean Disclosure Project (ODP) by providing information on its whitefish products, a first for a retailer in the United Kingdom.

"I’ll be honest, I don’t think it makes that much of a difference to 18 million customers a week. But when we do the market research, people assign 'trust'' to whichever shopping brand they are shopping with.

The ODP has gained momentum since Asda first joined in 2015, enlisting many retailers across the United Kingdom, and recently just breaking