Aldi Ireland is being forced to stop an own brand smoked salmon promotion after it wrongly claimed it was manufactured from wild Irish salmon in a widely distributed printed brochure mailed to consumers in the run-up to Christmas.
In the advertising campaign, Aldi suggested the raw material for its Specially Selected-brand "Grade A Exquisite Rope Hung Smoked Irish Salmon," which was supposed to go on sale on Dec. 19, was "caught in the estuaries of Ireland."
It went on to say that "[w]ithin 48 hours of being caught," each fish is prepared for smoking.
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