As part of its ongoing reorganization, the Association of Genuine Alaska Pollock Producers (GAPP) agreed on a "Year 2" strategic plan, which the group defines as starting this month and heading into March of 2020.

GAPP is in the process of forming several member committees to focus on specific products, as opposed to markets, for guiding its marketing campaigns.

"First and foremost, it is crucial that we define GAPP as a marketing and promotion organization," said Craig Morris, CEO of GAPP, in the proposed strategy that was released this month.