'We can just block the shelf': A classic seafood brand goes on the offensive

The Thai Union-owned group is investing heavily in category innovation, including most recently an entirely new take on farmed salmon.

Bjorn Nordvik, managing director of King Oscar.
Bjorn Nordvik, managing director of King Oscar.Photo: Drew Cherry
Published 14 May 2025, 06:07Updated 14 May 2025, 06:07
King OscarBjorn NordvikThai UnionCanned seafoodFarmed salmon