The formation of Avramar, the new name for merged Greek bass and bream giants Andromeda, Nireus and Selonda, has been a long time coming, and the group's CEO says the company is finally ready to capitalize on its scale and capabilities.

"I see a lot of upsides and very few risks," Avramar CEO Alex Myers told IntraFish. "Since it's a business-to-business company it is easier to bring our customer along that journey, which would have been different if we were a consumer company."