Birds Eye, one of the United Kingdom's leading frozen food brands, was forced to boost supply of its products in 2020 as demand for the segment surpassed expectations during the pandemic.
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Birds Eye GM Steve Challouma: We must 'work hard' to keep new frozen fish consumers
While the pandemic bolstered demand for frozen fish in the United Kingdom, the focus is now building on the rapidly increasing trends in the space.
19 January 2021 5:16 GMT
Updated
19 January 2021 5:16 GMT
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