Pangasius and tilapia have made incredible progress on Western markets, putting themselves firmly center-plate in many foodservice and retail offerings.

In the US, tilapia is now the fourth most consumed seafood and pangasius the sixth, while in Europe both the species have earned a stable position in whitefish imports and consumption.

But everything it has built its markets on, namely its low price and ease of supply, has begun to suffer in recent years as bad press and the influence of social media has created a crisis of reputation.

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