Russia's pollock suppliers launch generic branding campaign to boost domestic consumption

The country’s pollock trading group is promoting the new "Far Eastern Pollock" brand in the domestic market.

"The positive dynamics will continue in the coming years," said Alexey Buglak, president of Russia’s Pollock Catchers Association (PCA). — "The positive dynamics will continue in the coming years," said Alexey Buglak, president of Russia’s Pollock Catchers Association (PCA).Photo: IntraFish

Evgeny Vovchenko

Published 2 August 2023, 03:00Updated 2 August 2023, 03:00

Russian pollock Alaska pollock Russian Pollock Catcher Association (PCA)Alexey Buglak Russia