Ocean Choice International (OCI) appointed former Anova executive Rens Elderkamp as the new managing director of its European operations.

Elderkamp brings more than a decade of seafood sales and marketing experience that will complement Ocean Choice’s existing European sales force and market expansion activities, the company said.

He was previously Anova's manager of strategic sourcing for 11 years and will join Ocean Choice in October.

"We are extremely pleased that Rens is joining our European sales team,” said Martin Sullivan, CEO, Ocean Choice International.

"Europe is an important market for Ocean Choice and we recognize the need to increase our sales efforts to ensure we continue to meet the needs of our existing customers while also strategically expanding our presence in the market."

Ocean Choice is vertically integrated, harvesting, processing and marketing seafood on its fleet of six offshore vessels and five processing facilities.

The company has sales offices around the world, including an office in the United Kingdom and satellite offices in the Netherlands and Italy.

Ocean Choice currently sells a diversified range of species in 17 countries in Europe, including cooked and peeled shrimp, frozen at sea shrimp, scallops and a variety of groundfish species to a range of customers.

"I am excited to join Ocean Choice in this new role and help the company grow its European sales,” said Elderkamp.

"With such a diversified range of species and the fact the company is vertically integrated Ocean Choice has a lot to offer the European market, including consistent, year-round supply of sustainability sourced seafood – something that is important to customers in Europe and around the world."