It’s been over two decades since the Marine Stewardship Council (MSC) embarked on a mission to change the fishing industry. Twenty-two years down the line, the group claims their end goal for global sustainability remains the same, but has the blueprint changed?

At the MSC Seafood Sustainable Forum and Awards in London earlier this month, keynote speaker and newly appointed Director of North Europe Hans Nieuwenhuis announced that the organization is working on a sustainable pathway to address the 84 percent of the world’s global marine catch that isn’t certified by the MSC.