'Make saithe great again': Nordic Group CEO says Barents Sea quota cut is an opportunity to develop other species and markets

Insula-owned Norwegian whitefish supplier Nordic Group is already investing in product development for saithe. Haddock and farmed cod also have opportunities for growth.

'My suggestion is we should start looking at other species that we have,' said Morten Hyldborg Jensen, CEO of Nordic Group. — 'My suggestion is we should start looking at other species that we have,' said Morten Hyldborg Jensen, CEO of Nordic Group.Photo: Anders Furuset

Dominic Welling

Published 25 June 2023, 20:55Updated 26 June 2023, 07:31

Morten Jensen whitefish Farmed whitefish Arctic Cod Farmed cod