Icelandic fishing group HB Grandi is looking back at a period of internal investments in a bid to "strengthen the company from inside."
Sitting down with IntraFish during a visit in Reykjavik, CEO Vilhjalmur Vilhjalmsson said the focus is on adapting to the changing market -- and the recent investments fit in well.
"Our biggest challenge is to survive and to do better than today," Vilhjalmsson said.
The company has been renewing part of its fleet and is expecting three new state-of-the-art trawlers by 2017.
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