Craig Morris, the new CEO of the Association of Genuine Alaska Pollock Producers (GAPP), is charged with the daunting task of reinventing the wheel when it comes to marketing a species that is commonly associated with fish sticks.
So far, no proposals have been submitted for a new GAPP project aiming to build a brand identity around Alaska pollock in North America. There is just a little over a month to go until the application deadline.
In October, GAPP reorganized and committed $10 million (€8.6
