Sustainability helps funds perform better, according to Larsen Mettler, managing director of Oceans and Seafood at S2G Ventures, and it will be critical as the group evaluates the first investments in its new $100 million (€82.4 million) fund.

S2G Ventures, a fund backed by Lukas Walton, grandson of Walmart founder Sam Walton, started in 2014 as a pioneer in sustainability in food and agriculture. Seafood and oceans investing is an extension of that.

“It only makes sense for businesses and investors to plan for decades ahead,” Mettler said while speaking as a panelist for the IntraFish Seafood Investor Forum earlier this month.