Seafood-focused private equity group Bluefront Equity has landed two more major industry veterans as advisers to its fund.

Oslo-based Bluefront Equity, founded last year by former Broodstock Capital executives Simen Landmark and Kjetil Haga, will bring on Nova Sea owner Aino Olaisen and HitecVision partner Arne Trondsen.

The two executives join an already marquee lineup of advisers including former Mowi CEO Alf-Helge Aarskog and ex-Biomar CEO Jan Sverre Rosstad.

Bluefront's first fund, which has now raised NOK 300 million (€29 million/$35 million), is anchored by the Bergesen and Anker families among others.

Nova Sea is part-owned by Mowi.