Hooked, Sweden's plant-based seafood startup that first launched on the scene with its plant-based shredded salmon, nabbed its first SEK 1.5 million (€150,000/$176,000) investment from Oslo-based sustainable ocean accelerator Katapult Ocean.
The capital raised will help Hooked launch in the Scandinavian market, beginning with its plant-based tuna, "Hooked Toona."
Hooked was was recently invited to join the Berlin-based ProVeg incubator, which helps plant-based and cultivated-food tech companies source funding and develop products.
The company was founded in Stockholm in 2019 by Emil Wasteson and Tom Johansson.
In the past year, several startups and seafood giants have announced plans to roll out plant-based seafood alternatives.
California-based vegan seafood company Sophie's Kitchen is launching a new and improved canned plant-based "Toona."
Van Cleve Seafood's plant-based coconut shrimp product, sold under its Mind Blown brand name, has been declared "the Most Disruptive Product of 2020 in Prepared Foods" by the US trade media site Prepared Foods.
International food and beverage giant Nestlé in August launched a plant-based alternative to tuna, its first move into the growing market for plant-based seafood alternatives. Additional seafood products are in the pipeline, the company said.