Icelandic fishing company Samherji closed the acquisition of UK whitefish distributor Collins Seafood on on July 1 in a move that will help the company get closer to the end consumer.

Collins Seafood, a distributor to the fish and chips market in the United Kingdom, has been a supplier partner of Samherji for the past three decades, Gustaf Baldvinsson, managing director of Samherji’s UK arm Seagold, told IntraFish.

“We have worked with Collins for a long time and when the opportunity came we decided to take the step," he said.