Land-based salmon farmer AquaBounty is harvesting initial volumes of its genetically modified salmon, and third quarter earnings are providing a peek into what customers are willing to pay for the fish.

So far, buyers aren't scrambling to pay a premium. AquaBounty reported revenues of $402,000 (€347,628) in the third quarter from 84,000 kilos of salmon harvested at its Indiana and Rollo Bay, Canada sites.

Those figures put the average price per kilo at $4.78 (€4.14) -- around NOK 40.

By comparison, rival land-based salmon producer Atlantic Sapphire reported in the third quarter its revenue per kilogram of fish was $7 (€6.05)