German frozen giant Frosta forced to raise prices as supply chain delays, packaging costs bite

'We have two options: either reduce the quality of our products - which is out of the question for us - or increase the sales prices.'

Felix Ahlers, CEO of German frozen seafood player Frosta.
Felix Ahlers, CEO of German frozen seafood player Frosta.Foto: Twitter/Center for Sustainable Corporate Management
Published 19 July 2021, 12:58Updated 19 July 2021, 13:02
FrostaGermanyAlaska pollockInflationAlaska salmon