Alaska pollock producers forking over more money to boost marketing efforts

'Now is not the time to take our foot off the accelerator, and the board recognizes that we need to keep pushing, keep capitalizing on the success and momentum that GAPP has generated ...'

Now is not the time to reduce Alaska pollock marketing, said Genuine Alaska Pollock Producer chairman Bob Desautel.
Now is not the time to reduce Alaska pollock marketing, said Genuine Alaska Pollock Producer chairman Bob Desautel.Photo: Rachel Sapin
Published 4 December 2023, 22:41Updated 5 December 2023, 17:42
Craig MorrisGenuine Alaska Pollock ProducersAlaska pollockMalaysiaBob Desautel