It’s unlikely there will be trade shows happening before October, according to a forecast released by Event MB, a blog covering the global trade show and event industry.
Diversified Communications, organizers of Seafood Expo North America (SENA) and Seafood Expo Global (SEG) is still holding out hope it can pull off SENA, which the company has rescheduled for Sept. 23 – 24, after postponing the annual March event.
Earlier this month, Diversified canceled its annual SEG event in Brussels, which it had earlier rescheduled from April to June.
On Tuesday, Diversified told IntraFish it is proceeding with the postponed edition of Seafood Expo North America in September.
"We are working closely with the venue and the city to carefully monitor the situation in relation to the status of events and safety measures in light of COVID-19," said Liz Plizga, group vice president at Diversified. "We will work closely with our customers on any new developments as we move forward."
EventMB did offer a sliver of hope for event organizers, saying the level of risk associated with holding an event from October through the end of the year and into the first quarter of 2021 is "moderate."
Earlier in April, Boston Mayor Marty Walsh hinted that his city could follow in the footsteps of Los Angeles and potentially ban all large gatherings through the rest of this year, although no further statement has been issued by the Mayor’s office.
Many areas in the United States and around the world are carefully beginning to relax lockdown restrictions implemented to control the spread of the coronavirus. Many companies, however, still have in place travel restrictions for employees, which could severely limit attendance at the show, which draws a large number of attendees and exhibitors from overseas.
Asked what cost-savings measure Diversified was implementing in light of the revenue loss, Plizga declined to provide details, except to say: "With regards to any cost savings measures, we are a privately owned company and cannot comment on such matters. We are navigating this unprecedented time with our employees’ and customer’s best interest in mind, for the long term good of the company and the communities we serve."