Thursday, Jan. 17, 11:20 am
Is frozen coming back?
Many market watchers have been writing the frozen food category's obituary for some time, but there is evidence now suggesting that a resurgence in frozen is underway. The $1.2 billion coated frozen seafood category hasn't seen much growth in the last half-decade, but it hasn't lost ground either. The category has evolved from fish sticks to bowls and meals, and this is helping because it mirrors consumer trends driving the broader frozen food category.
