Organizers of the Seafood Expo North America event in Boston next month sent an update to attendees and exhibitors Tuesday detailing further efforts to reduce the threat of the coronavirus at the show, the most draconian of which is to follow what it termed a "No-contact, no-handshake policy."

This comes amid an increase in cases outside of China of the deadly illness, which has killed 2,700 people worldwide, mostly in China.

Health protection measures include but are not limited to cleaning and thoroughly disinfecting common areas and surfaces during the day such as registration counters, floors, escalator and staircase hand rails, elevators, doors, bathrooms, shuttle buses, information stands, demonstration theater, conference areas and catering points throughout the show venue.

The show producers also suggest attendees avoid shaking hands with other attendees and exhibitors, wash hands frequently and avoid close contact with sick individuals

The presence of signs encouraging increased hand washing and hygiene at the Boston Convention & Exhibition Center (BCEC) will be increased, while hand sanitizer stations and disinfectant wipes will be positioned in high volume traffic areas.

At the same time, medically trained public safety staff and Boston emergency medical services will be onsite during the event with plans to implement the most effective protocols in accordance with the Center for Disease Control (CDC) and the World Health Organization (WHO), event organizer Diversified Communications said.