Retaining the half million or so new consumers in the frozen seafood category is going to take a concerted effort by the whole sector using digital and social media, as well as on-pack advertising.
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High Liner executive: Industry has never seen this level of new frozen seafood customers
The unprecedented nature of the COVID-19 pandemic means there is no playbook for retaining half a million new consumers once the virus subsides, marketing boss says.
18 August 2020 7:30 GMT
Updated
19 August 2020 13:37 GMT
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