Reading the food and retail-related news in Germany over the past few months one might believe the online revolution is finally happening.
While retailers Rewe, Lidl, Kaufland and others already offer questionably successful online shopping services, the concept hasn’t really caught on for fresh food, and remains relatively undeveloped compared to countries such as the United Kingdom or The Netherlands.
But recently there have been indications that the dynamics are changing.
Retail giant Rewe -- the leader in Germany’s languishing online food segment -- for the first time fetched more than €100 million ($94.1
