Misleading consumers is bad, right? We all know that with today's informed shoppers, mislabeling can explode in your face very fast, so it's surprising that companies still refuse to take it seriously.

When I did research for my recent story on German discounters Aldi and Lidl mislabeling fish and seafood products at their Irish stores, I was met by some with a lack of understanding why the issue was even worth writing about.

Both Lidl and Aldi rejected claims they don't comply with official regulations -- I get that.