When it comes to generic seafood marketing, two groups sit on top of the heap -- the Norwegian Seafood Council (NSC) and the Alaska Seafood Marketing Institute (ASMI) -- and their effectiveness and funding have been the envy of the seafood world.
Over the years, the groups have blown their sizeable budgets -- NSC boasts a NOK 511.7 million ($60.7 million/EUR54.8 million) budget, ASMI $21.1 million (EUR19 million) -- on everything from point of sale materials to food trucks to Super Bowl commercials to lavish buffets attended, all too often, mostly by their own members.
Both
