Even if outdoor clothing manufacturer Patagonia isn't successful in curtailing salmon farming in Chile, its new campaign against the world's second largest supplier of farmed salmon will emit back out into the universe all of those old, tired criticisms of aquaculture and give them new life and new legitimacy.

Sound familiar? It's the same garbage peddled by salmon farming opponents everywhere.

The company, which recently launched the documentary Artifishal, in which it questions the wild-salmon hatchery system in the Pacific Northwest and Alaska, and partly blames salmon farming for declining wild salmon stocks, hopes its new documentary, "Estado Salmonero," can curb the expansion of the Chilean salmon farming sector, particularly in the Magallanes region.