For years, Germany has been the Promised Land for the Marine Stewardship Council (MSC). There's hardly any other market with a comparable success story for the blue eco-label.

The number of certified products in the country stands at a whopping 4,875 and consumer recognition is extremely high. From pollock fish fingers and breaded fillets to wild salmon (remember the German buyer opposition in the MSC/Alaska salmon certification fight a few years ago?) and tuna -- German shoppers like their seafood to be sustainably caught.