Kudos to companies in both Europe and the United States for working hard to get consumers to recognize the name and appreciate it as a sustainable, quality ingredient in frozen food -- it's starting to pay off.
Increasingly, companies are stepping up to use Alaska pollock as part of its front-of-the-pack marketing, in large part due to the efforts of American producers, who have long worked to get the fish its due.
Of course, there's a bubbling frustration: it's not just Alaskans benefiting from the marketing of Alaska pollock.
Americans
