Mitsubishi's joint venture with Maruha Nichiro to produce salmon on land in Japan is the first domestically owned project of its kind, marking a turning point both for land-based salmon production and the Japanese market.

Mitsubishi carried out scoping for the project, which will initially see 2,500 metric tons of salmon produced in a land-based facility on Japan's west coast, in consultation with the world's second largest salmon producer and Mitsubishi subsidiary, Cermaq.

But when it came to selecting a production partner, the company chose the world's largest seafood company by revenue, Maruha Nichiro, a company spokesperson tells IntraFish Mitsubishi is convinced is the best partner for the business.