Mitsubishi's joint venture with Maruha Nichiro to produce salmon on land in Japan is the first domestically owned project of its kind, marking a turning point both for land-based salmon production and the Japanese market.
But when it came to selecting a production partner, the company chose the world's largest seafood company by revenue, Maruha Nichiro, a company spokesperson tells IntraFish Mitsubishi is convinced is the best partner for the business.