The Washington Fish Growers Association (WFGA), the leading trade organization for finfish aquaculture in the Pacific Northwest, is changing its name, the group announced Monday.

The group is forming a new aquaculture advocacy organization—The Northwest Aquaculture Alliance (NWAA). The NWAA will represent the aquaculture industry from the Pacific Northwest region, including Washington, Oregon, Idaho, Montana, and British Columbia, said John Dentler, WFGA Board President and government relations adviser to Troutlodge, the world’s leading producer of eyed trout eggs.

The group's longtime executive director, Dan Swecker, has retired from his role, but will continue to advise the organization as its director emeritus as it makes the transition.