Land-based yellowtail farmer The Kingfish Company has formed a partnership with Italian supermarket chain Conad, as it continues its rollout its products across European retail.

The company’s Dutch yellowtail is now available nationwide in Italy, and its Ricciola Kingfish will be sold under Conad’s own brand, Percorso Qualita.

The company signed the deal in line with its ongoing ambitions to increase distribution and grow demand for its high-value fish in the retail market, it said.

Conad had a 15 percent market share in the Italian retail market in 2020.