Tilapia supplier Regal Springs said it will begin using blockchain technology to support the traceability of its "Naturally Better" tilapia product range in Europe.

Regal Springs tilapia will be sold in store with a unique story line supported by a blockchain technology verification process.

“By improving the level and type of transparency, we hope to see that blockchain technology will improve consumer confidence in the product," said Achim Eichenlaub, CEO of Regal Springs Group.

“Regal Springs is uniquely positioned to lead in this area as we have always produced our Naturally Better tilapia with 100 percent traceability," said Petra Weigl, general manager for Regal Springs Europe.